How Much Do Tattoos Cost?
- Ashley Casavant

- Jan 8
- 4 min read
Updated: 6 days ago
(A Realistic Breakdown From a Color Realism Artist)
People ask this question all the time: “How much does a tattoo cost?”
So let’s break it down.
First: The Big Picture — What You’re Really Paying For
You’re paying for time, skill, and precision, and in realism, those three things matter more than anything.
My pricing structure is simple:
$1200 Day rate: for full-day sessions
$200 Hourly rate: when clients can’t sit a full day or for smaller pieces
What Affects Tattoo Cost
These are the 3 main factors I personally look at when giving estimates:
1. Size and Placement
Palm-sized vs forearm vs half-sleeve — one person's "small" is another person's "large".
2. Detail Level and Complexity
Color realism is layer-heavy. Smooth transitions, depth, highlights, textures, shadow gradients… they all take time. Some designs are more complex than others.
3. Skin Type
Texture, elasticity, sensitivity, dryness and how well the skin holds pigment all play a role.
Real Case Study: Floral Realism Piece
Let me show you an example.
This palm-sized floral realism tattoo took:
4 hours
Multiple layers of color, all with different characteristics in hue, value and chroma. This sounds straight-forward but it's actually a skill not a lot of artists can achieve.
Ultra-smooth blends with an understanding of sharp versus soft edges.
Highlighting, shadow work, & extreme attention to detail = true photorealistic results.
Each tattoo is made to fit the client's own body = a small tattoo on one person's body, may be a large tattoo to another person's body. We then adjust to the client's skin texture and tone & ensuring the tattoo fits naturally on the body curvature and is readable.
Fully saturating the skin so the results heal beautifully and not washed out or faded.
Clients often ask: “Why does a small piece take so long?”
Because realism isn’t just “coloring in.” It’s achieving depth and realism with needles.
That’s why palm-sized realism pieces will always cost more than a palm-sized linework or illustrative tattoo.

Let’s Address a Big Misconception
Some clients assume:
“A longer appointment or higher price must be the artist just trying to make more money.”
Absolutely not. If anything, most realism artists undercharge for the level of precision involved.
A clean, professional realism piece:
Requires advanced technique
Requires extreme attention to detail
Demands top-tier color theory understanding and equipment choices
Takes more prep, patience, and more mental effort from both the artist and client
You’re not paying for speed. You’re paying for accuracy, intention, and quality.
Behind the Scenes: What Clients Might Not See
Let’s talk about some factors that can set some artists apart.
1. Education
I’ve invested heavily in advanced training — especially in color realism. Conventions, workshops, seminars, masterclasses, high-level mentors… all of that adds up, and it directly improves your tattoo.
2. Design Time
I don’t copy designs off Pinterest. I design pieces specifically for each client’s body, skin tone, size, and idea — and that takes hours.
3. Client Consultations & Planning
Placement guides. Size mockups. Reference gathering. Color planning. All before a single needle touches skin.
4. Extra Care
I take my time. I don’t cut corners. It is very common that people rush realism, sacrificing quality. I don’t — and my clients can see the difference.
“Why is one artist cheaper than another?”
Color realism — actually believable realism — that is a niche skillset that not all artists can achieve.
You’re paying for:
Artistic ability
Experience
Technique
Style
Precision
Reliable, consistent results
Longevity
Cheaper isn’t “the same thing but a better deal.” Cheaper is a different thing entirely.
Touch-Ups
I include touch-ups free. Why? Because I want my work to heal perfectly.
Poor healing usually comes from:
Difficult Skin
Medications
Not Ideal Pre-care Beforehand
Rushed Appointments
I want your tattoo to last — and I make sure it does.
A Personal Lesson From My Own Tattoo Journey
Before I was an artist, I was a client. I’ve paid artists who've promised great results and didn't deliver. The communication was poor. The quality didn’t match the price. They didn't listen to my ideas - they didn't educate me on what can, or can't, work within a tattoo design. And I learned very quickly: You aren’t just paying for a tattoo. You’re paying for a great experience with the right artist to give you what you're looking for.
When you choose someone who cares about quality — someone who takes their time, communicates well, and actually knows their craft —you always come out happier, and the tattoo lasts longer. I can guarantee you will never regret spending a couple extra hours on a tattoo, or a few months on a waitlist.
High-quality tattoos become lifelong art you're actually proud to show off.
So, How Much Does a Tattoo Cost?
Here’s the real answer:
It costs what it takes to do it right. For realism, that means:
A higher skill level
More time
More precision
More planning
More education
More care
Your tattoo isn’t just something you walk out of the studio with. It’s something you’ll walk around with for life.
If you value longevity, quality, and artistry — your investment reflects that.

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